The High Paying Client Video Presentation:
How to be in a MILLION places at once
It’s time to Clone yourself through Video so you can get high paying clients hearing your message all across the globe.
The Good Old Napkin Deal in the 21st Century is called VIDEO.
One of the old fashion ways to enroll high paying clients is through free consultations
And while it is old fashioned, it works.
The good old one to one consultation that makes the sale or enrolls the cli-ents.
And while our style of enrollment is still similar to hundreds of years ago, the way we BOOK THOSE FREE CONSULTATIONS has changed forever into eternity.
The world is speeding up, and unless you live in a universe where speed
is King, and Avoid The Slow =‘s dead, you end up as the dead.
Man waits for no slow poke to catch up and never has.
Survival is how we have lived throughout time.
And if you want to survive in the world of high end clients, you better be quick to the draw.
You need online marketing to Sift through the unserious and find you the gold.
Hence the introduction of the High Paying Client Presentation.

You’ve heard of videos before and you’ve head of webinars.
My weapon of choice is the video.
A man or woman who won’t fully show their face to the world and can’t communicate without slides, is someone I don’t fully trust.
I want to see the people that I’m going to be doing business with.
And, even in today’s fast action world people still want to see people. They want to look you in the eye.
However, there’s one big problem. Most of you still believe that someone won’t write you a five-figure check without meeting you in person.
And you couldn’t be more wrong.
You see I grew up in the old timer world before internet marketing hit it big.
When I started my career in 1999, I didn’t even own a lap top. Hell, I never even checked my emails.
It was good old, pick up the phone, go meet people over dinner, and con-nect with them.
Well today, the landscape has changed. And While I seem young to some of you, and while I look like I’m 25, I’ve been in the business world for 19 years.
I grew up on high paying clients. Starting out in the insurance business where my high end “deals » were done one a napkin.
And While video seems foreign to many of you today, “deals » are still done on a napkin.
Now I don’t mean to discount the sacredness of an enrollment or sales con-versation because I believe it is a conversation about dreams, desires, and a vision that our clients want to live into.

Doesn’t matter whether you are selling advice, health services, financial services, business consulting, spiritual counseling or whatever. We are here to stand for clients when they can’t stand for themselves. We are here to inspire them to take action, and when we do…
…when that moment of sweetness is upon us, when that moment of ten-sion has drained from the telephone line or that moment of rejection has dissipated and the client’s dreams have won; it’s time to celebrate.
Now, some would say a transaction has been completed, some would call it a “DEAL, » as my grandfather used to call it; BUT I would call it an awak-ening. The client has woken up to their true desires, their true calling, and together we have won. This my friend is sales, and how sweet it is.
The Good Old Napkin Deal in the 21st Century is called VIDEO.
I want you to create captivating and inspiring video presentations that con-vert cold prospects into High Paying Clients.
The New Napkin Presentation is VIDEO, and you have to get great at it.
Now, when you sell high end programs to get high paying clients, they
might be paying $2,000, $10,000 or even $100,000 or MORE
A video can help you do this, but the video isn’t going to seal the “DEAL” as the late Grandpa McGrath would say.
Video is going to address 3 very important things
1. Video will speak to your clients BIG PROBLEMS so they know they are understood
2. Video will paint the BIG PICTURE SOLUTION so your clients know they can HAVE IT ALL
3. Video will show them the EXACT 3-7 steps they must take so they understand the path to having it all
If you do this, you are going to engage the client through your VIDEO presentation to do the most important step of all… BOOK A FREE CON-SULTATION with you or one of your sales coaches.

If you don’t know how to do a SALES CONVERSATION Effectively then ready Chapter 7, because it goes in detail.
By now, you are probably sold that this is the path, so you should go BOOK A FREE CONSULT with my Sales Coach.
Why is this the path, because Imagine for a moment that you could be CLONED.
Imagine you could be seen in a million different places at once.
That’s the power of video today…. A million different NAPKINS littering the world with GOODNESS in your Message, Booking Free Consultations.
Why the Free Consultation? Because it’s easier to sell a high ticket
program over the phone when someone can speak to you.
Getting people to buy 10k, 20k, 100 k programs without speaking to some-one is a tall task.
However, there is one hurdle that I have surpassed.
I used to believe that to sell a 10, 20 or 200 k program you would have
to meet someone in person or do a live seminar and spend days with them. Today, 85% or more of our clients come in through a video presentation. Pretty Awesome right?
The world has changed and the Napkin has transformed.
It’s your time to create powerful video presentations that get clients to Book.
The goal of a video presentation is TWO FOLD:
1. Teach your potential client 3 to 7 steps on your topic so you add mas-sive value and clarity
2. Make 3-5 Calls To Action throughout the Video to get your prospect to BOOK A FREE CONSULTATION
The power of presentation is profound and powerful.

Your words can move people into their dreams.
Do not go gentle on that video presentation, give all of yourself, and hold nothing back.
I believe in you!
Here’s the exact STEPS I follow to create video presentations that BOOK FREE CONSULTATIONS!
What if you or your sales team could show up to HIGHLY QUALIFIED con-versation with clients who are thirsting to buy your programs and services?
The Right presentation, with the right message, and the right Call To Action can Set you up with Highly Qualified potential High End Clients.
I use 10-30 minute videos to sell six figures worth of programs every single month and here is my framework.
The 12 Step Framework for High Converting Videos that Book an Endless Stream of Free Consultations
I’m going to demonstrate how I would start a video, and then I’m going to draw out the structure for you of the steps you should be following.
When somebody comes to my opt-in page where they’re downloading my free gift, they put in their name and email, and they splash through to a page with a video on it of me. In that video, the great goal is for me to share content and get them to book a free consultation.
Here’s what would I say from a messaging standpoint for my brand:
« Congratulations, your blueprint is on its way to your inbox. It will be there shortly. Before you go there, I have a very special opportunity for you right now. »

Notice the two things I just did: the first is I acknowledged them that they downloaded a free gift. The second thing is I gave them a hook by telling them I have a very special opportunity for them. Who doesn’t like a special opportunity?
Next, I talk about the key question that’s on their mind:
“Right now the big question on my client’s mind is, ‘How do I actually find my life story message and go get some clients in the next 30 days?’ So in this video right now, I want to teach you the three steps to actually finding your story message, so you can go out and start getting clients in the next 30 days. »
When I raise this question that’s on their mind, that starts to stimulate their thinking. They’re beginning to wonder; how do I go do that? How do I make this happen?
And then I go:
« So in today’s video I’m going to teach you the three steps to go find your life story and message and go get some clients. »
I’m telling them the content that I’m going to teach them in three bullet points.
The hook of, « I have a special opportunity, » leads viewers to the question of, « How do I do this? »
Whatever your message is for your brand, whatever outcome you’re offer-ing up, you want to propose a question. The question gets viewers thinking and asking, « How do I do that? » And then I let them know I’m going to teach you the three steps to actually go out and do this thing. Right?
Now they’re ready for me to get into the content. In less than 60 seconds, I’m ready to jump in and start teaching.
 I acknowledged them
 I hooked them

 I posed a question to get them thinking
 I told them exactly what I’m going to teach them
The next piece is called seeding. Here’s how that goes:
« So at any time during this video if you feel inspired, today for a lim-ited time I’m offering up a free Message to Millions coaching session. When the button pops up, you can click the button down below to book your free consultation. »
I’m seeding the consultation. The whole purpose of this video is to get them to book the consultation. But we don’t want them booking the consultation yet if they haven’t consumed the content, right?
So we’re seeding the opportunity in front of them today and telling them what’s about to happen.
Then I start teaching the three bullet points. I jump into step number one of what I’m going to teach.
« Let’s jump into step number one right now. Okay? Step number one is how to find your life story. Now when you think about it, finding your life story is one of the keys to communicating the transformation to your clients that they want, and that’s going to serve them. And there’s no better way to do that than telling them a life story that capti-vates your audience, connects with them, and pulls them into your programs.”
Notice how I’m explaining step one. I make it really concise and simple. I state what the step is, and then I start teaching. In a 10-minute video, you’ll be teaching two minutes of content for bullet point one.
For me, I might teach my best stuff from story and say:
« There’s two components of story that are really powerful that you need to get. One of them is your pit, and your pit moment in your story, you know, that’s the part where you’re down and out, you’re facing the demons of your life, the dragon’s breathing down your throat, and you’re at this point where you’re like, ‘How can I ever go on? I’m facing this major challenge, it’s ruining my life, I just need a solution, I’m wasting away here.’ That’s the pit moment of a story. Having that pit moment that drops the client, so they’re experiencing the pain and the problem that they’re having right now by listening to your story, is powerful.
“So now you understand the pit, you need one of those in your story, and you need a breakthrough. The breakthrough symbolizes the transformation, the outcome that your clients are gonna get. So, a great story that has a pit and also a breakthrough shows the pain and shows the transformation and outcome. So, your story is telling peo-ple in advance what the transformation and the outcome is gonna be when they get through their pain and their problem.”
I’ve taught two components from story in the first bullet point.
Now, as you’re teaching, as you’re sharing content bullet points, some-where in here you’re going to share your own story. This is important, be-cause you want to relate to the audience and you want to connect with them.
What you’re teaching in the content is probably going to be around six minutes long or a little less, if you teach for between 90 seconds and 2 minutes on each bullet point.
I want you to share your story somewhere in bullet point one.
Here’s how I would work my story into my bullet point one:
« Step one of what I’m gonna share with you today is how to find your story, how to tell a captivating story so you can connect with your dream clients and bring them into your programs. And you know, one of the key components of story is sharing the pit moment of your life. You know, sharing that moment where you’re down and out.
“And why this is important is because for me, you know, when I was 21 years old I overdosed from drugs and alcohol. And I almost died, and my dreams almost died inside of me. And so for me, most of my life I never felt good enough, I didn’t feel like my voice mattered, I did-n’t feel like I mattered. And I can only imagine that if my dreams died inside me that day. But fortunately, I went on and I found coaching. And I realized that what I really wanted to do was change my life and then teach other people what I learned, make a difference in people’s lives, help people transform their lives.
“And really that’s why I’m here with you today, and I’ve done this with thousands of people all over the world, you know, I bring in thou-sands of clients every single year, I have a multi-million dollar com-pany, but the best part is I have time to spend with my family, I have time to do my other passions, I have time to do whatever I want with my life. And that’s the amazing freedom that I have.
So let’s jump back into this component of story that I’ve been teach-ing you here, which is this…”
Do you see what I’m doing there? I’m teaching the bullet point, I’m dropping my story in. And the key is, this version of your story is 60 seconds. We don’t need a lot, they just need to know that I went through some suffering in my life, I came out the other side and here are my results.
It’s very important to share your story somewhere around this first bullet point, so they get to know you as you’re sharing your great content.
Next, as you get done with bullet point one, you’re going to make your first call to action:
« I hope you like step number one on XYZ, and I hope you enjoyed lis-tening to me share a little bit about my life, because I really want to inspire you In a moment the button’s going to pop up for you to book your free strategy session. Now I want you to watch the rest of the free video, but if you feel inspired, click that button, and book your free XYZ session with me. »

I’m seeding again. At this point the button may pop up, it might not, it de-pends on where you want to do that in your video, because remember – the key is consumption.
We want the client consuming this video, because the more they watch, the more indoctrinated they are, the more connected they are to you and they more they know and understand about how it is to get the transformation because we’re creating this video for them to get on a free consultation with you and for you to enroll them in a coaching program. So the more they watch, the better it is for you.
Then you teach content bullet number two. (You’re probably calling it a step to the client, I’m just calling it a bullet point right now for internal purposes.)
« So, let’s jump into step number two right now, which is how to actu-ally find your message so you can clearly communicate it to clients and inspire them to work with you and coach with you. »
I teach for 90 seconds to two minutes on bullet point number two, and then immediately I’m going to do call to action number two.
« I really hope that you enjoyed the content that I’ve shared so far, I’m about to jump into step number three, and the button’s down below right now. So, if you want to get enrolled for a free consultation with me, I’m going to go deeper into this content on the consultation. And I’m really gonna help you pull out your life story and your message and get focused on going to get clients in the next 30 days. And you’re gonna have my hands-on experience teaching you and coach-ing you on the free consultation. So book that consultation right now because the button’s already up. Let me teach you step number three. »
And I get into step number three.
At this point they’ve watched 70% of the video, they’re pretty indoctrinated, if they’ve made it six, seven minutes, they’re learning, they’re understand-ing, they’re knowing.

I’m going to get a pretty good quality person showing up for the call at this point if they book.
Now we go on to content bullet number three. I start teaching for about 90 seconds, and then I’m done with the content. At this point, I’ve shared all the content I need to in the video.
So now I make my final call to action:
« Hey, I really hope that you enjoyed the content, and right now if you haven’t clicked the button already to book your free strategy session with me, I want to inspire you to do that right now.
“Because here’s the thing, the first thing I’m gonna do on the free strategy session, which you can read down below, is I’m gonna help you crystallize your vision for your future. So ultimately, you can go out and create a powerful vision for your life and clear goals that you want to conquer in the next 30, 60, 90 days. Right?
« The second thing that I’m gonna do for you is to help you eliminate your biggest challenge that’s preventing you from going out and get-ting clients into your business right now. And the third thing that I’m gonna do with you is I’m gonna share with you our marketing system, that helps us get dream clients delivered to us so I can give you a plan and path to go out and build the business of your dreams.
“So if you feel inspired to do that right now, click the button below, and when you show up to the free consultation, I’m also at the end of the strategy session, I’m going to offer you an opportunity to go more deeply with me and work with me in my programs. So I will be making an offer to you, and if it’s a fit that’s great, I encourage you to join my programs and join my community. If it’s not, then we part friends, you got great free coaching from me, no harm, no foul, and you go tell people great things about me.
“So I hope this serves you, click that button below, because at the end of the day we want to go out and make a difference in the world, we want to serve humanity, we want to make this thing happen. Click this button below, get enrolled. »
All I’m doing in the final call to action is walking them through bullet point number three, telling them what’s in the free consultation, and telling them that I’m going to make an offer to them in saying click that button below.
This is how it’s done.

Summary of the 12 Steps
1. Acknowledge
2. Hook
3. Question
4. Content (3 bullets)
5. Seed
6. Teach bullet #1
7. 60 Second Story
8. CTA #1
9. Teach bullet #2
10. CTA #2
11. Teach bullet #3
12. CTA #3